Shopify Logo Maker review
Free logo maker (formerly Hatchful) for online stores
Shopify Logo Maker, which replaced Hatchful, is a free and very simple way for new store owners to get a usable logo.
Updated
Workflow
Choose your industry and visual style, enter your store name, pick a template and download the free logo pack.
Best for
New e-commerce sellers who need a free logo to launch a store quickly.
Explore
Download the full pack: it includes versions sized for social profiles and covers.
Pros and cons
Pros
- Completely free
- Sized exports for social and store use
- Very beginner-friendly
Cons
- Generic templates
- Limited editing
- Unclear licensing details
Shopify Logo Maker is the successor to Hatchful, Shopify’s free logo tool. It is designed to get new store owners from zero to a logo in a few clicks.
How it works
You choose a business space and a visual style, enter your name, and pick from template results. Editing covers fonts, colours and icons.
Pricing
It is free. Licensing details are light, so read the current terms before registering a trademark.
Who should use it?
Store owners who want to launch now and refine their brand later.
Our verdict
Fine for launching a store on day one; upgrade to a stronger tool when your brand matters more.
Shopify Logo Maker compared with alternatives
Why Shopify Logo Maker wins
Shopify gives new store owners a free logo pack sized for social media and their storefront in minutes.
| 9.0 | Ease of use | 9.5 | ||
|---|---|---|---|---|
| 6.5 | Design quality | 9.0 | ||
| 6.0 | Customization | 9.0 | ||
| 7.0 | Brand kit & files | 9.5 | ||
| 9.0 | Value for money | 9.0 | ||
| Free | Starting price | From $15 | ||
Design.com wins 4 of 5 categories
Choose Design.com if
Small businesses and founders who want a professional logo and matching brand assets in under 15 minutes.
Top Shopify Logo Maker alternatives
- Starting price
- From $15
- Free plan
- Free to design
- Pricing
- One-time or subscription
Best for
Small businesses and founders who want a professional logo and matching brand assets in under 15 minutes.
Why choose Design.com
Design.com produced the most usable first drafts in our tests and pairs them with the most complete brand kit: business cards, social headers and mockups that match your logo out of the box.
Our scores
- Ease of use 9.5
- Design quality 9.0
- Customization 9.0
- Brand kit & files 9.5
- Value for money 9.0
- Starting price
- From $13
- Free plan
- Free to design
- Pricing
- One-time or subscription
Best for
Budget-conscious owners who want a proven design fast and do not need a one-of-a-kind mark.
Why choose BrandCrowd
BrandCrowd is the cheapest route to a polished template-based logo, with a library deep enough to cover almost any niche.
Our scores
- Ease of use 9.0
- Design quality 8.5
- Customization 8.5
- Brand kit & files 8.5
- Value for money 9.0
- Starting price
- Free
- Free plan
- Yes
- Pricing
- Freemium
Best for
Creators, nonprofits and teams who already use Canva for social content.
Why choose Canva
Canva is the best free option and the most flexible editor, ideal if your logo is only the start of what you will design.
Our scores
- Ease of use 8.5
- Design quality 8.0
- Customization 9.5
- Brand kit & files 8.0
- Value for money 9.0