Methodology
How We Test Logo Makers
Every score on this site comes from the same hands-on process: four real logos, every file exported, every price checked at checkout.
The five criteria
What every score measures
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01
Ease of use
How fast a first-time user gets from sign-up to a logo they would actually use, with no design skills.
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02
Design quality
Originality, typography and balance of the suggestions across four very different sample businesses.
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03
Customization
Control over fonts, colours, icons, spacing and layout, and whether edits keep the design intact.
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04
Brand kit & files
File types (PNG, SVG, EPS, PDF), transparent and colour versions, plus extras like cards and social kits.
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05
Value for money
What you get for the money, one-time versus subscription, and what happens to your files if you cancel.
The process
How a review is made
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1
Sign up like a customer
We create a fresh account, note what is free and what needs a card, and time how long it takes to reach the editor.
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2
Design four real logos
A café, a fitness studio, a tech startup and a boutique. Same brief, same brand name, every tool.
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3
Export and inspect the files
We download every format on offer and check vectors, transparency, colour versions and the licence terms.
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4
Score, compare and re-check
Two editors score each criterion out of 10. We compare results side by side and re-test whenever pricing or features change.
The details
Ratings, updates and independence
The overall rating
Each criterion is scored out of 10 by two editors working independently; where scores differ by more than one point, we re-test together. The overall rating out of 5 combines the five scores with our judgement after using each tool end to end. Design quality and value for money carry the most weight, because they matter most to the people who buy a logo.
How rankings are decided
Tools are ranked by overall rating. Filters on the homepage re-rank the same scores for a category, style or language; they never change the scores themselves. Badges such as Editor’s Pick or Best Value describe a strength and are awarded by the editorial team.
Keeping scores current
Logo makers change prices and features often. We re-check pricing every quarter and re-test a tool whenever it ships a significant update. The “last updated” date on each review shows when it was last verified.
Independence
Affiliate commissions never influence scores or positions, and vendors never see a review before it is published. See our editorial policy for the full rules.
The results
Current scores
| Logo maker | Ease of use | Design quality | Customization | Brand kit & files | Value for money | Rating |
|---|---|---|---|---|---|---|
01
Design.com
|
9.5 | 9.0 | 9.0 | 9.5 | 9.0 | 4.8 / 5 |
02
BrandCrowd
|
9.0 | 8.5 | 8.5 | 8.5 | 9.0 | 4.6 / 5 |
03
Canva
|
8.5 | 8.0 | 9.5 | 8.0 | 9.0 | 4.4 / 5 |
04
Kittl
|
8.0 | 9.5 | 9.5 | 8.0 | 8.0 | 4.3 / 5 |
05
Adobe Express
|
8.0 | 8.5 | 9.0 | 7.5 | 8.0 | 4.2 / 5 |
06
Brandmark
|
9.0 | 8.5 | 8.0 | 8.5 | 8.5 | 4.2 / 5 |
07
Tailor Brands
|
8.0 | 7.5 | 7.0 | 8.5 | 7.0 | 4.0 / 5 |
08
LogoAI
|
8.5 | 7.5 | 7.0 | 8.0 | 7.0 | 4.0 / 5 |
09
Wix Logo Maker
|
8.5 | 7.5 | 7.5 | 7.5 | 7.5 | 3.9 / 5 |
10
Zoviz
|
9.0 | 7.5 | 7.5 | 8.5 | 8.0 | 3.9 / 5 |
11
Turbologo
|
9.0 | 7.5 | 7.5 | 7.5 | 8.0 | 3.8 / 5 |
12
DesignEvo
|
8.5 | 7.5 | 8.0 | 7.0 | 8.0 | 3.8 / 5 |
13
Fiverr Logo Maker
|
8.5 | 8.0 | 7.0 | 7.5 | 7.5 | 3.8 / 5 |
14
Hostinger Logo Maker
|
9.0 | 7.0 | 6.5 | 6.5 | 8.0 | 3.7 / 5 |
15
Placeit
|
8.5 | 7.5 | 7.0 | 8.0 | 7.5 | 3.7 / 5 |
16
Designhill
|
8.0 | 7.5 | 7.5 | 7.5 | 7.0 | 3.7 / 5 |
17
Vistaprint Logo Maker
|
8.5 | 7.0 | 7.0 | 7.0 | 8.5 | 3.6 / 5 |
18
GoDaddy Logo Maker
|
8.5 | 7.0 | 7.0 | 7.0 | 8.0 | 3.6 / 5 |
19
Namecheap Logo Maker
|
8.5 | 6.5 | 7.0 | 6.5 | 9.0 | 3.5 / 5 |
20
Shopify Logo Maker
|
9.0 | 6.5 | 6.0 | 7.0 | 9.0 | 3.5 / 5 |
21
LogoMakr
|
7.5 | 6.5 | 8.0 | 6.0 | 7.0 | 3.4 / 5 |
22
FreeLogoDesign
|
8.5 | 6.5 | 7.0 | 6.5 | 7.0 | 3.4 / 5 |
23
Logopony
|
8.5 | 6.5 | 6.5 | 7.0 | 7.0 | 3.3 / 5 |